CASE STUDY: Shelby American

Shelby American

Objective
To celebrate the 50th anniversary of America’s first and only FIA World Championship by Shelby American, TimePiece PR developed a mock press conference at the UK’s Goodwood Revival. Because the event requires exhibition cars to be from the 1940s - 60s, TimePiece PR proudly took on the challenge of ensuring Shelby American’s new continuation Daytona Coupe would make its European debut at Goodwood.

Approach
TimePiece reunited the six original Daytona Coupes for the first time in public with the continuation model. We developed and scripted a mock Shelby American press conference following Shelby American’s 1965 win. The continuation Daytona Coupe was treated as though it was the first time the race car was seen and Carroll Shelby’s grandson, Aaron Shelby, stepped in to the play his grandfather in the reenactment alongside Henry Mann, who played his father, Alan Mann. TimePiece set up an autograph session that included Peter Brock, Allen Grant and Jack Sears.

Results
The mock press conference was a huge success and brought an enthusiastic crowd of several hundred people to watch Shelby history come to life. International press jumped on the opportunity to cover this exciting event, which allowed racing fans beyond the American borders to revel in the impact of Shelby’s legacy. Since the production, Shelby American has seen a significant spike in sales of the continuation Daytona Coupes.

CASE STUDY: The Energy Professionals Association

The Energy Professionals Association

Objective
The TimePiece PR team became the Texas Electricity Professionals Association’s AOR in 2011. At the time the organization’s membership was comprised of electricity brokers and retailers inside the ERCOT grid. TimePiece PR was asked to raise the profile of the organization’s efforts to help educate the public about electricity deregulation in the Lone Star State.

Approach
TimePiece worked with Texas energy journalists to cover TEPA’s efforts to improve the perception of Texas-based brokers. Included in these efforts was supporting TEPA’s annual conference. TimePiece PR was initially asked to provide publicity around the conference, however, the scope of work for our team quickly evolved. TimePiece helped the organization evolve to the alternative power markets by helping rebrand the organization The Energy Professionals Association. We developed their logo and redesigned and wrote copy for the website, designed the new logo. TimePiece also supported TEPA’s efforts to expand the organization’s presence in the Northeast.

Results
Over the last five years, our role with TEPA has become an integral part of the organization. Not only do we continue to secure national coverage of the organization’s efforts, but have also become a trusted advisor to the Board. TimePiece provides a full complement of services for the annual conference including serving as the emcee, developing the 16 page program, securing speakers, serving as a liaison with conference sponsors and communicating with the membership through email, social media, blogs and a TEPA app. TimePiece has also began working closely with the membership committee to support new member growth and participation in Texas and across the Northeast region.

CASE STUDY: Vantage Mobility International

Vantage Mobility International

Objective
Vantage Mobility International (VMI) is a leader in the manufacture and distribution of the highest quality of wheelchair accessible vehicles. However, financing options were limited for customers since the product is a specialty. After attempting to develop a national finance program with several non-committals, VMI needed a better approach. TimePiece PR took the strategic initiative to secure a financing agreement between VMI and Bank of America, allowing consumers nationwide to apply for financing of wheelchair accessible vehicles.

Approach
TimePiece began by identifying key elements needed to grow VMI’s business, including the necessity of a national finance program. We then analyzed and identified why their initial approach failed. Instead of going the financial route, TimePiece went through Bank of America’s public relations group to interest them on a mutual level. We were able to interest Bank of America’s US Vice President of Finance enough to meet with VMI executives in Arizona to discuss the agreement. After we assisted in making the connection, TimePiece PR executed the national financing agreement which was launched in May 2014.

Results
The agreement launched in May of 2014 allowed consumers nationwide to apply directly for financing of wheelchair accessible vehicles from Bank of America via a link on VMI’s website. Since the agreement was initiated, VMI has seen a substantial increase in sales at 800 dealers nationwide. They have also sparked the interest of several other organizations that would like to work with VMI, such as USAA. This has been a successful program for the companies and it continues to see growth.