KISSIMMEE, FLA. – Aug 9, 2017East Coast Defender is throttling up the excitement for award-winning custom Defenders with the announcement of two new builds, “Project Ironhorse” and “Project Punisher”. Both SUVs represent the ultimate in hand-crafted custom Defender builds that extend beyond off-road capabilities into luxury performance. The two new Defenders were completed at the Rover Dome, East Coast Defender’s national headquarters located in Kissimmee, Florida.

“Our ability to meet the growing demand for hand-crafted, custom Defenders is unmatched,” said Scott Wallace, East Coast Defender Co-Owner. “Our turn-key build process, as well as our attention to every detail sets us apart. From our on-site upholstery workshop where leather upholstery is hand-stitched to the exact specs of each client, to our in-house paint shop and drivetrain bays, literally every component of each Defender is assembled by a skilled craftsman here at the Rover Dome. Projects Ironhorse and Punisher equally illustrate our attention to detail.”

“Project Ironhorse” represents an ECD Heritage build that is a true throwback to the original. It has been rebuilt to stay as close to the original specifications, which includes a 4.6L Land Rover V8 that traces its roots back to the original Defenders. It remains true to an “old school” body style with a classic ROW dashboard and interior that sports the latest technology, including a touchscreen infotainment system and wireless charging. The heated, black leather seats combined with the diamond stitched headliner and wrapped dashboard create a luxury driving experience unlike any custom Defender on the road.

“Each custom Defender that rolls out of the Rover Dome is the ultimate in custom SUV workmanship,” said Tom Humble, East Coast Defender Co-owner. “What separates our team from other custom builders is our relentless pursuit of improving our workmanship and materials. Each Defender we build represents a new approach or material that furthers our place as the leader of custom Defender builds. Projects Ironhorse and Punisher are simply the latest in the evolution of our best-in-class standards.”

Equally as impressive as Ironhorse, Project Punisher retains its Defender heritage but is considered an ECD Custom build, being upgraded with a Puma dashboard and the latest in horsepower and refinement. Powered by a GM LC9 V8 engine, the Punisher is capable of taking on the worst of off-road conditions, yet still at home on the open highway. 18-inch black Sawtooth wheels shod with BF Goodrich All-Terrain TA K02 tires, combined with the full external roll cage and LED spot lamps give the Punisher an aggressive road presence.

“We’ve not only created a custom, luxury SUV, but a luxury client experience along with it,” said Elliot Humble, East Coast Defender Co-owner. “Every client who works with our team will find that the vehicle design process is as rewarding as driving away in their new Defender. From the initial consultation in our Design Studio, to the constant communication we provide during their build process, it’s safe to say that we’ve created a world-class experience that is unrivaled in our market.”

Project Ironhorse specs include:


  • 4.6L Land Rover V8 engine
  • Four-speed ZF automatic transmission
  • Stainless steel brake and fuel lines
  • Stainless steel Borla Exhaust

Interior and Convenience

  • Velocity Black Classic Instruments gauges
  • Kenwood touchscreen infotainment system with backup camera, GPS, and Apple CarPlay/Android Auto and wifi
  • Wireless charging
  • Heated Land Rover seats in black leather with diamond stitched accents
  • Diamond stitched headliner and wrapped dashboard
  • LED lighting throughout
  • Factory tinted Masai windows
  • Woodgrain steering wheel by NRG Innovations
  • Ravelco security system with remote locking
  • Four inward facing rear jump seats

Exterior and Styling

  • Sawtooth wheels with BFGoodrich All-Terrain T/A K02 tires
  • Full roof rack with LED spot lamps
  • Stainless steel door trims

Project Punisher specs include:


  • 5.3L, 326 horsepower Chevrolet LC9 V8 engine
  • Six-speed automatic transmission
  • Drivetrain has a 2-year/50,000 mile warranty from GM
  • Ron Davis Radiator
  • Stainless steel Borla Exhaust

Interior and Convenience

  • Heated Black leather Corbeau seats with diamond and perforated inserts with white accent stitching and Punisher logos
  • Upgraded to the Puma dashboard
  • Kenwood infotainment center with apple car play, Android auto, GPS, WiFi, backup camera and Morel speakers with subwoofer
  • Momo steering wheel
  • Classic Instruments Moal Bomber gauges
  • Puma middle row seats
  • 2 forward facing rearseats in the cargo area for total seating of 7 people
  • Tinted Masai windows
  • Backup camera

Exterior and Styling

  • Full brushguard with a Warn winch
  • LED lighting all around
  • Checkerplate on the wingtops, sills, and rear ¼ panels
  • Traditional side steps
  • 18-inchSawtooth wheels with BF Goodrich All-terrain TA K02 tires
  • NAS rear step bumper
  • Galvanized chassis
  • Full external roll cage with LED spot lamps and rear LED work light

East Coast Defender was founded by three self-prescribed “British petrol heads,” brothers Tom and Elliot Humble, and Scott Wallace. Growing up in England, near the famous Lode Lane factory where the Defenders were produced, the three found themselves surrounded by Defenders throughout their childhood. East Coast Defender officially opened its facility in 2013 and has been building the world’s most celebrated, handcrafted Defenders since that time. Today, the company is based in Kissimmee, Florida, where every ECD custom Defender SUV is built by hand in the company’s 21,000 sq. ft. manufacturing facility, called the Rover Dome.

Visit www.EastCoastDefender.comfor more information and to learn how to own a handcrafted, custom engineered Defender.

#EastCoastDefender #LandRoverDefender #RoverDome #ProjectIronhorse #ProjectPunisher

About East Coast Defender
Located in Kissimmee,Florida, East Coast Defender is an award-winning builder of premium Land Rover Defenders. With over 25 years of Land Rover Defender building experience, ECDhas earned a reputation for its commitment to perfection, its dedication to build quality and its ability to maintain the heritage of the Defender while modernizing it for clients. East Coast Defender has grown tremendously and has expanded the term “luxury vehicle” to “all-terrain multi-functional luxury vehicle.” East Coast Defender currently has over 30 full-time employees in its 21,000 square-foot facility. For more information, please visit or call (407) 483-4825.