SCOTTSDALE, Ariz. – Dec. 13, 2018 Barrett-Jackson and Toyota announced today that the first production 2020 Toyota Supra, VIN 20201, to roll off the assembly line will be auctioned to benefit charity during the 48th Annual Scottsdale Auction, January 12-20, 2019, at WestWorld of Scottsdale. The all-new Supra will make its first public appearance when its unveiled on Monday, January 14, 2019, during the 2019 North American International Auto Show in Detroit. One-hundred percent of the hammer price from the sale of the Supra will raise funds and awareness for the American Heart Association and the Bob Woodruff Foundation.

“Toyota’s reintroduction of its iconic Supra has been 30 years in the making,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “The enthusiast community has long anticipated the return of this incredible sports car. Its rebirth comes at a great time when the demand for import collector vehicles is on the rise. Naturally we’re honored to work with Toyota to sell the first production model, VIN 20201, to the highest bidder during our 2019 Scottsdale Auction. What makes this sale so special is that 100 percent of the hammer price will help in the fight against heart disease and stroke, as well as support our nation’s military veterans.”

Following its unveil in Detroit, the Supra will be on display at the Barrett-Jackson Scottsdale Auction prior to crossing the block. The winning bidder will own the rights to the first production Supra, VIN 20201. A build unlike any other in the world, VIN 20201 will be factory-finished with a matte gray exterior, red mirror caps and matte black wheels. Inside, the Supra will be just as unique, with a red interior and carbon-fiber inserts noting its designation as the first global A90 Supra. Additional exclusive features will be announced prior to the auction.

“We are excited to showcase the all-new 2020 Supra to the millions of enthusiasts around the world during Barrett-Jackson’s Scottsdale Auction,” said Bob Carter, executive vice president of sales, Toyota Motor North America. “The chance to own the very first Supra off the production line with a one-off paint scheme is a once-in-a-lifetime opportunity, and we’re proud that 100 percent of the hammer price of this vehicle will help support two incredible charities.”

The sale of the Supra will support the American Heart Association, the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke, and the Bob Woodruff Foundation, which provides help for post 9/11 impacted veterans and their families.

The 2020 Supra reveal during the North American International Auto Show in Detroit will be livestreamed for global audiences on Toyota USA’s Newsroom, as well as social channels including Facebook, YouTube and Twitter.

The 2019 Scottsdale Auction preview docket is now available online. Click here to consign a vehicle or visit for information on becoming a bidder. Advance tickets, nine-day ticket packages and information on VIP Packages are available at Also, follow Barrett-Jackson on Facebook, Instagram, LinkedIn and Twitter for the latest news and information heading into the 2019 Scottsdale Auction.

About The Barrett-Jackson Auction Company
Established in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson, The World’s Greatest Collector Car Auctions®, is the leader in collector car and automotive lifestyle events, which include authentic automobilia auctions and the sale of high-profile estates and private collections. The company produces auctions in Scottsdale, Arizona; Palm Beach, Florida; at Mohegan Sun in Connecticut; and Las Vegas, Nevada. With broadcast partners MotorTrend (formerly Velocity) and the Discovery networks, Barrett-Jackson features extensive live television coverage, including broadcasts in over 150 countries internationally. Barrett-Jackson also endorses a one-of-a-kind collector car insurance for collector vehicles and other valued belongings. For more information about Barrett-Jackson, visit or call 480-421-6694.