Barrett-Jackson Expands its Global Brand with New Official Licensed Products, Including Special Edition Hot Rod Truck

SCOTTSDALE, Ariz. – Jan. 14, 2019 Barrett-Jackson is giving enthusiasts more ways to enjoy the high-octane automotive lifestyle with six new officially licensed products, including a new signature car care line from Adam’s Polishes and the first Factory Five Barrett-Jackson Edition 1935 Hot Rod Truck. Other popular brands that teamed up with Barrett-Jackson for official merchandise, which will be available for purchase online and on-site during the 48th Annual Barrett-Jackson Scottsdale Auction, include products from Covercraft, Smart Step Performance Mats, Proslat and Eurow.

“Collaborating with respected automotive brands to create new products makes this hobby even more exciting for collectors and enthusiasts,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “Each of our new licensees are visionary leaders in their respective markets and have a best-in-class approach to creating quality products. We’re especially excited to break new ground with the Barrett-Jackson car care product line from Adam’s Polishes. I’m confident working with these incredible companies will help fuel the excitement of our hobby around the world.”

Just like Barrett-Jackson is constantly evolving to stay ahead of the collector car market, Adam’s Polishes is constantly reevaluating and testing their formulas, ensuring they are offering the most technologically advanced around. Now, Adam’s Polishes and Barrett-Jackson have teamed up to provide the perfect kit to keep vehicles shining on the road and on the auction block.

Like the well-known Factory Five Mk4 Roadster, Type 65 coupe, GTM Supercar, mid-engine 818 coupe and ʼ33 Hot Rod, the Barrett-Jackson Edition ’35 Hot Rod Truck is available as a fully engineered kit for home assembly in your garage, or it can be completed by one of Factory Five’s many final-assembly partners across the nation. Barrett-Jackson branding and logos will be available throughout the truck. The concept version will be sold on Sunday during the Scottsdale Auction to kick off the new program.

“We’re very happy to partner with each of these highly reputable companies,” said Steve Davis, president of Barrett-Jackson. “From building your own Barrett-Jackson Edition Hot Rod Truck to the very best in car care, garage cabinets and flooring, each of these products demonstrate the deep passion we have for this great hobby and the cars we love.”

All officially licensed Barrett-Jackson products include:

  • Custom-fitted, premium fabric car covers and UVS100® custom sunscreens by Covercraft
  • Barrett-Jackson Collector Car Insurance by Bridgepoint
  • Rapid detail, tire shine, brilliant glaze, interior detail and full detail kit by Adam’s Polishes
  • Anti-fatigue floor mats by Smart Step Premium Performance Mats
  • A range of steel garage storage cabinets by Proslat
  • Microfiber wash mitts, ultra-plush drying towels and other automotive detailing products by Eurow
  • Rod and Restoration Custom Color Programs by Sherwin-Williams

About The Barrett-Jackson Auction Company
Established in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson, The World’s Greatest Collector Car Auctions®, is the leader in collector car and automotive lifestyle events, which include authentic automobilia auctions and the sale of high-profile estates and private collections. The company produces auctions in Scottsdale, Arizona; Palm Beach, Florida; at Mohegan Sun in Connecticut; and Las Vegas, Nevada. With broadcast partners MotorTrend (formerly Velocity) and the Discovery networks, Barrett-Jackson features extensive live television coverage, including broadcasts in over 150 countries internationally. Barrett-Jackson also endorses a one-of-a-kind collector car insurance for collector vehicles and other valued belongings. For more information about Barrett-Jackson, visit Barrett-Jackson.com or call 480-421-6694.

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