Barrett-Jackson to Auction 2021 Ram 1500 TRX Launch Edition VIN 001 to Benefit United Way for Southeastern Michigan

SCOTTSDALE, Ariz. – Jan. 21, 2021Barrett-Jackson, The World’s Greatest Collector Car Auctions, announced today that VIN 001 of the 2021 Ram 1500 TRX Launch Edition (preview) will be sold during the Scottsdale Auction at WestWorld of Scottsdale, March 20-27, 2021. The first of only 702 Launch Editions to be produced will be sold with 100 percent of the hammer price to benefit United Way for Southeastern Michigan. To date, Barrett-Jackson has helped raise over $127 million for charity for organizations around the world.

“Ram is giving Barrett-Jackson bidders the unbelievable chance to own VIN 001 of their highly coveted 1500 TRX Launch Edition,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “Only 702 of these muscle trucks were made available to the U.S. market, and all were sold within three hours. Our Scottsdale Auction will be the only place to still get your hands on one of these extreme performance trucks.”

The 2021 Ram 1500 TRX Launch Edition VIN 001 (preview) is one of the quickest and most powerful mass-produced half-ton trucks in the world. Limited to just 702 units in the U.S., the 1500 TRX rides on 18-inch wheels wrapped in specially designed 35-inch Wrangler Territory All-Terrain tires. It’s powered by a 702-horsepower supercharged V8 mated to an 8-speed automatic transmission. Visually distinguished by its exclusive Anvil Gray Paint, it’s coupled with the TRX Level 2 Equipment Group, which adds carbon-fiber interior trim, color accent package, head-up display, dual-pane panoramic sunroof and bodyside graphics.

“When Ram 1500 TRX VIN 001 rolled off the assembly line last month, it instantly became an incredibly exciting one-of-a-kind collectible truck that enthusiasts will clamor for – especially when it goes through the Barrett-Jackson auction lane in March,” said Mike Koval Jr., Ram Brand Chief Executive Officer – Stellantis. “More importantly, we expect this first production Ram 1500 TRX to raise significant funds that will go directly to the United Way for Southeastern Michigan’s 2-1-1 helpline to provide services to veterans and their families.”

“The response to the 2021 Ram 1500 TRX Launch Edition has been amazing,” said Steve Davis, president of Barrett-Jackson. “This truck is the pinnacle of performance, durability and capability, and has set a new benchmark for half-ton pickup trucks. We’re excited to see it cross the block at the Scottsdale Auction in March, giving one lucky bidder the chance to own VIN 001 and support a very worthy cause at the same time.”

For more than 100 years, United Way for Southeastern Michigan has responded to the community’s most pressing challenges around children and family, health and the community. Honored with a symbolic or actual “torch drive” each year, the organization’s annual campaign has brought thousands of companies and individuals together to improve communities and individual lives in measurable and lasting ways.

Click here to consign a collector vehicle for the Barrett-Jackson March 2021 Auction, or click here to become a registered bidder. To purchase tickets to the event (available online only), click here. Join Barrett-Jackson’s online conversation on Facebook, Twitter, Instagram and YouTube #BarrettJackson

Commitment to Guest Health and Safety
Barrett-Jackson is committed to the health and safety of all its guests, sponsors, vendors, partners and media during its in-person events. The company is closely following local, state and federal health and safety protocols. To help maintain physical distancing guidelines recommended for live events, the auction arena during Barrett-Jackson’s 2021 Scottsdale Auction will be limited to bidders, consignors and their guests. Tickets to the event can be purchased by the general public online in advance only. Media credentials will also be limited to comply with physical distancing requirements. Enhanced live online and phone bidding options will be available for registered bidders.

About The Barrett-Jackson Auction Company
Established in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson, The World’s Greatest Collector Car Auctions, is the leader in collector car and automotive lifestyle events, which include authentic automobilia auctions and the sale of private collections. The company produces live auction across the country, as well as Online Only auctions throughout the year. With broadcast partners FYI and HISTORY, Barrett-Jackson will feature live television coverage in 2021, as well as all the cars, all the time via the live stream on Barrett-Jackson also endorses a one-of-a-kind collector car insurance for collector vehicles and other valued belongings. For more information about Barrett-Jackson, visit, or call 480-421-6694.