Barrett-Jackson’s 2022 Scottsdale Auction Sets New Heights with Live Television Broadcast and Livestream Viewership Reaching Nearly 16 Million Viewers
SCOTTSDALE, Ariz. – March 10, 2022 – Barrett-Jackson, The World’s Greatest Collector Car Auctions, hosted its highest-grossing and most successful auction in its 50-year history with over $203.2 million in auction sales during its 2022 Scottsdale Auction, January 22-30, at WestWorld of Scottsdale. In addition to this record-setting auction, A+E Networks’ broadcast of Barrett-Jackson LIVE on FYI and The HISTORY Channel kicked off the 2022 auction season with 38 hours of live television coverage from January 24-29, reaching an extraordinary 15.3 million viewers.(1)
“Our Scottsdale Auction was one for the record books,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “With record-setting prices and unparalleled energy, we executed one of the industry’s most memorable events. While it was incredible to share this excitement with hundreds of thousands of enthusiasts in person once again, we were pleased to be able to also share the Barrett-Jackson experience with millions throughout the country via our partners at A+E Networks.”
Together, Barrett-Jackson LIVE fueled the week of January 24 to be FYI’s best week in Prime Time (8-11 p.m. ET) in nearly two years.(2)
Coverage of Barrett-Jackson’s 50th anniversary celebration began on FYI on Monday, January 24, and culminated on The HISTORY Channel on Saturday, January 29. Twenty-nine hours of live television coverage was featured on FYI, with the telecasts’ total viewership improving by 158% from Monday through its peak performance on Saturday.(3) With nine hours of live coverage, The HISTORY Channel saw a 63% increase in viewership between its premier broadcasts on Friday and Saturday.(4)
“A+E Networks is proud of the success of the Barrett-Jackson LIVE Scottsdale Auction on FYI and The HISTORY Channel,” said Brian Joyce, EVP Ad Sales, A+E Networks. “Producing 38 hours of live coverage is no small feat, and it is extremely gratifying to see that our audiences value our partnership with Barrett-Jackson and the hard work of our teams to create this best-in-class content.”
In addition to A+E Network’s broadcast of Barrett-Jackson LIVE, the Barrett-Jackson livestream presented the entire auction, including all 1,153 pieces of automobilia and all 1,857 vehicles crossing the world-famous auction block. Barrett-Jackson and A+E also provided the complete network broadcast to viewers in Canada via a unique URL only available to Canadian residents. These free-to-view livestreams together attracted more than 650,000 views.
Leading up to and throughout the 50th anniversary celebration in January, Barrett-Jackson’s videos attracted more than 8.8 million views on the auction company’s social media platforms, and more than 161 million impressions across Instagram, Facebook, Twitter, Pinterest and YouTube.
Fans looking to relive the excitement from the record-breaking Scottsdale Auction may do so on Barrett-Jackson’s YouTube channel where they can find FYI and The HISTORY Channel’s broadcast from each day as well as highlight videos from top cars and charity moments.
Following the exceptional event in Scottsdale, Barrett-Jackson will return to South Florida for the 2022 Barrett-Jackson Palm Beach Auction, April 7-9. Live coverage of the Palm Beach Auction will be broadcasted on FYI and The HISTORY Channel. Those interested in being a part of the auction can consign their collector vehicle here. Those interested in registering to bid for the 2022 Palm Beach Auction can do so here.
To purchase tickets and VIP packages to the event, click here. Join Barrett-Jackson’s online conversation on Facebook, Twitter, Instagram and YouTube #BarrettJackson.
About The Barrett-Jackson Auction Company
Established in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson, The World’s Greatest Collector Car Auctions, is the leader in collector car auctions and automotive lifestyle events, which include authentic automobilia auctions and the sale of private collections. Welcoming over 500,000 attendees per year, Barrett-Jackson produces live collector car auctions in Scottsdale, Arizona; Palm Beach, Florida; Las Vegas, Nevada; and Houston, Texas where thousands of the most sought-after, unique and valuable automobiles cross the block in front of a global audience. With broadcast partner A+E Networks, Barrett-Jackson features live television coverage of their events on FYI and The HISTORY Channel, as well as all the cars, all the time via their produced livestream on Barrett-Jackson.com. Barrett-Jackson also endorses a one-of-a-kind collector car insurance for collector vehicles and other valued belongings. For more information about Barrett-Jackson, visit www.barrett-jackson.com, or call 480-421-6694.
(1): Nielsen, Live+7, 1/24-1/29/22, FYI/HISTORY Barrett Jackson Live premieres Reach (000s), 1 minute qualifier, P2+ (000).
(2): Nielsen, Live+SD, 1/24-1/30/22, FYI Prime (8-11P) avg. network audience, P2+ (000).
(3): Nielsen, Live+SD, 1/24-1/29/22, FYI, Barrett Jackson Live avg. audience, program based delivery, P2+ (000).
(4): Nielsen, Live+SD, 1/28-1/29/22, HIST, Barrett Jackson Live avg. audience, program based delivery, P2+ (000).