KISSIMMEE, FLA. – May 31, 2017East Coast Defender unveiled “ProjectViper” today, its most capable SUV and the first made-to-order vehicle built by the company’s new Ultimate Vehicle Concept (UVC) division. The flagship $285,000,Chevrolet LS3 V-8 powered Defender was commissioned by a renowned doctor in 2016 and previewed by select media today at the Classic Car Club Manhattan in New York City. Only ten custom SUVs will be built on demand by the UVC division each year, making them the most exclusive custom SUVs available.

“Project Viper is our first custom SUV to emerge from the new UVC division,” said Scott Wallace, East Coast Defender Co-Owner. “We created UVC in response to the overwhelming demand from clients who want a pure, handcrafted SUV that is not limited by a specific Bill of Materials or budget. With one-of-one builds, like the Viper, we’re pushing the creative envelope with bigger, more capable trucks that celebrate our heritage with added daily comfort and reliability.”

Each UVC Defender is designed by the client and built in a separate production area at The Rover Dome in Kissimmee, Florida. East Coast Defender vehicles are designed to be capable drivers across a multitude of situations, including daily commutes. UVC vehicles will push the boundaries and be designed specifically for how the client will use the truck. Each UVC Defender will represent a no-budget, no-creative block that is built from scratch and represents a one-of-one Defender.The result will be a true, signature SUV that is purpose-built for the most extreme off-road and weather conditions, yet does not compromise ECD’s work on their other custom builds.

“Our UVC Design Studio will provide a luxury buying experience unlike anything in the world,” said Tom Humble, East Coast Defender Co-Owner. “While staying true to Land Rover heritage, our clients will be able to completely redesign their Defender. Each SUV that rolls out of our facility will be ready to cross continents or tackle the most demanding conditions in a Baja race. We’re taking the Defender to a whole new level and the Viper is the pinnacle of what a true adventure-lifestyle SUV should be.”

East Coast Defender was founded by three self-prescribed “British petrol heads”; brothers Tom and Elliot Humble, as well as their close friend Scott Wallace. Growing up near the famous Lode Lane factory in England, the brothers found themselves surrounded by Defenders throughout their childhood. They officially opened the East Coast Defender workshop in 2013 and it has been building the world’s most celebrated, handcrafted Defenders since.

Scott, a private investor with a Blue Chip corporate background and a passion for cars that began with a Porsche mug at 10 years old, later joined the company. It was his drive and a trip to the local Wawa convenience store that started a pivotal moment for East Coast Defender.

That is when the three determined that for the company to become the best Land Rover Defender builders on the planet, they needed complete control. Today, the company is based in Kissimmee, Florida, where every East Coast Defender is built by hand and completely in house at its 21,000 sq. ft. facility, named the “Rover Dome.”

“Build options available to UVC clients include custom built axles, shock absorbers, air intakes for snorkels, lighting options and off-road protection, as well as hand-built wheels,” said Elliot Humble, East Coast Defender Co-Owner. “Approximately 95 percent of the custom work is done by hand by skilled craftsmen and engineers. The build process is time intensive and includes countless hours of design, build, fit, re-design and re-fit until the vehicle exceeds UVC’s standards for design and performance.”

Project Viper performance specs include:

  • 6.2-liter, 430-hp Chevrolet LS3 V-8 engine
  • Six-speed automatic transmission
  • Hand built in the USA custom aluminum radiator
  • Hand built in the USA Ricks Tanks full stainless steel fuel cell with dual point fuel pick ups
  • Braided stainless steel fuel lines
  • Stainless steel brake lines
  • Wilwood brakes with 6-piston front race calipers and 4-piston rear race calipers with vented and drilled rotors all around
  • KAM custom heavy duty axles with electronic locking differentials
  • Heavy duty steering arms
  • Fully custom suspension system
  • King Off-Road Racing shocks and steering damper
  • 2” lifted Old Man Emu coil springs

Project Viper interior and convenience specs include:

  • Puma dash upgrade
  • Air conditioning
  • Classic Instruments Moal Bomber series gauges
  • Kenwood touchscreen infotainment system with GPS, backup camera, wifi, and Apple Car Play/Android Auto with a custom Morel amplified speaker system
  • Wireless phone charging
  • Black Corbeau heated leather seats with white accent stitching
  • LED lighting throughout with auto-on headlights, mood lighting, and puddle lighting
  • Power windows
  • Remote locking and alarm system

Project Viper exterior and styling specs include:

  • Custom ECD Edition 20” wheels by ADV.1 with Nitto Mud Grappler tires
  • Tinted factory windows
  • Tubular winch bumper with WARN winch
  • Custom-built swing away spare tire carrier
  • Full Safety Devices external roll cage
  • Front LED spot lamps
  • Rear LED work lamps
  • Custom built diamond plated bed liner with toolboxes and seating

Visit for more information and to learn how you can own a handcrafted, custom engineered UVC Defender.

#UltimateVehicleConcept #EastCoastDefender #LandRoverDefender #RoverDome #ProjectViper

About East Coast Defender
Located in Orlando, Florida, East Coast Defender is an award-winning builder of premium Land Rover Defenders. With over 25 years of Land Rover Defender building experience, ECDhas earned a reputation for its commitment to perfection, its dedication to build quality and its ability to maintain the heritage of the Defender while modernizing it for clients. East Coast Defender has grown tremendously and has expanded the term “luxury vehicle” to “all-terrain multi-functional luxury vehicle.” East Coast Defender currently has over 30 full-time employees in its 21,000 square-foot facility. For more information, please visit or call (407) 483-4825.