Fashion and High Octane Fun Collide as OVC’s GT350R and Levi’s Team Up at Tees + Jeans Retail Activation
LOS ANGELES – January 2018 – American T-shirts, blue jeans and hot cars have merged to create the ultimate in high performance style from Southern California. The “Original Venice Crew,” (OVC) teamed up with Tees + Jeans, a retail concept by Lua + Sol Creative Agency, to create a unique consumer experience based on personalization. Continuing to pay tribute to the “Rebels of Venice,” the OVC Shelby GT350R is being featured and displayed this month as inspiration for custom t-shirts and Levi denim at the storefront on Abbot Kinney Blvd. in Venice, California. The store is a few blocks from the original Princeton Street Garage where the OVC began.
“This partnership melds three of America’s most important pop culture icons into something fresh and new,” said Jim Marietta, CEO of the Original Venice Crew. “We’re opening the door for enthusiasts to incorporate the legendary Shelby GT350R into their wardrobe. The combination of Shelby excitement with high-quality denim from Levi Strauss & Co. and t-shirts from Junk Food Clothing will be a big hit with both the fashion minded and automotive enthusiast. If, as some suggest, you are what you wear, this So Cal apparel will heighten anyone’s performance. At the very least, you’ll think you’re faster.”
The Original Venice Crew began their work for automotive icon Carroll Shelby in the early ‘60s, with design and fabrication on both the early Shelby Cobras and, soon after, the first Shelby Mustangs. Today, the “original” crew builds continuation 1965 Shelby GT350 “R” models at the Shelby Los Angeles facility under license by both Ford Motor Company and Shelby.
The 2,700-square-foot Tees + Jeans store is a partnership between Levi’s and Junk Food Clothing. Consumers walk into a visually engaging gallery-like setting, complete with inspirational apparel items designed with fonts, pins, patches and graphics, and can create their personal style, inspired by monthly activations, in the Levi’s Tailor Shop. The OVC Shelby GT350R evokes the raw performance of the era, while Tees + Jeans infuses its fashion with an elemental style appropriate to any era.
“We are excited to work with such an iconic group of innovators like the OVC,” said Blair Digiacomo, GM of DTC at Lua + Sol. “The serendipitous collaboration between OVC and Tees + Jeans brings together iconic brands, known for classic American style and ingenuity, and is the perfect opportunity to combine both worlds through an individual’s personal interests.”
The Shelby GT350R will be displayed in the Venice store at 1103 Abbot Kinney Blvd for the next few weeks. Next, it will be displayed at the Barrett-Jackson auction in Scottsdale, Arizona from January 13-21. The Concours in the Hills asked OVC Shelby to take center stage at their event in Fountain Hills, Arizona on Feb. 10.
Additional information about OVC is available at www.ovcmustangs.com and more information on Tees + Jeans is available at LeviStrauss.com. A video of the store opening is available at https://vimeo.com/249844796.
About the Original Venice Crew
Founded by Jim Marietta, the Original Venice Crew (OVC) is the only company authorized by both Carroll Shelby Licensing and Ford Motor Company to build continuation Ford Shelby GT350R Competition Models with the optional independent rear suspension and SFM series serial number. Founded and operated by three of the people who built the first Shelby GT350R (5R002) over 50 years ago, the company will manufacture just 36 of these new “competition model” 1965 cars in Southern California. Each car has production versions of experimental parts designed by Peter Brock but not integrated into cars during the 1960s. Documentation of the cars will be submitted to the Shelby American Automobile Club Registry and Shelby American Registry administered by Carroll Shelby International. Additional information is at www.ovcmustangs.com.