SCOTTSDALE, Ariz. ‒ December 6, 2021 – Barrett-Jackson, the World’s Greatest Collector Car Auctions, today announced that GRAMMY Award-winning artist, worldwide music icon, renowned philanthropist and NASCAR Cup Series Trackhouse Racing Team owner Pitbull will attend the auction company’s 50th anniversary celebration at WestWorld of Scottsdale, January 22-30. Pitbull will accompany a 2022 Karma GS-6 as it crosses the world-famous auction block to benefit The SLAM Foundation and Selfless Love Foundation – two charities focused on bettering the lives of underserved youth.
“Helping those in need has long been a cornerstone of Barrett-Jackson dating back to when my father Russ Jackson and his business partner Tom Barrett held a car show more than five decades ago to raise funds for the local library and community arts center,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “Over the last 50 years, we’ve been honored to help raise more than $135 million for non-profit organizations and we look forward to building upon that legacy alongside Pitbull and these two incredible charities during our 50th anniversary celebration this January.”
As part of this charity car initiative, Karma Automotive is building this custom 2022 Karma GS-6 EV “305 Edition” for Pitbull. The luxury sedan features 536 hp and 550 ft/lbs of torque and a 360-mile range with added safety features including adaptive cruise control, lane keep assist, regenerative braking and an integrated UI/UX infotainment experience like no other vehicle on the road. Once Pitbull puts his personal touches on the vehicle, it will surely be one of the most customized and unique vehicles Karma has ever built and they have graciously donated it to benefit both the Selfless Love Foundation and The SLAM Foundation.
“Together with The SLAM Foundation, we can collectively transform the lives of underprivileged children, providing them with opportunities and resources to succeed,” said Ashley Brown, Selfless Love Foundation Founder & CEO. “There is so much synergy between our organizations, and this partnership offers a vehicle to maximize our impact and change more lives than ever before.”
Selfless Love Foundation is a non-profit organization that leverages resources, expertise, and proven solutions to improve the child welfare system, creating opportunities for more foster youth to find their forever families and thrive to adulthood. The foundation reduces barriers on foster care adoptions and improves outcomes for foster youth with the goal of transforming the foster care system for generations to come.
“Karma Auto is proud to be a part of this auction as we continue our corporate and social responsibility initiatives in support of these wonderful foundations,” said Dr. Lance Zhou, Karma Automotive CEO. “Craig Jackson puts on a phenomenal event and Pitbull is a great representative for these organizations.”
The SLAM Foundation is a non-profit education organization representing 12 tuition-free public charter schools serving students in grades K-12. The foundation was established in 2015 to support the expansion of SLAM charter schools, originally founded by Pitbull in 2013, in underrepresented communities throughout the country. Currently serving over 5,500 students across campuses in Florida, Nevada and Georgia, SLAM plans to expand into Arizona with its Mesa campus opening in August 2022. With the purpose of advancing learning opportunities from all walks of life, The SLAM Foundation provides the corporate structure for schools throughout the country to operate under the SLAM brand while serving the needs of their local communities.
Those interested in being a part of the 50th anniversary celebration may consign their collector vehicle here. Those interested in registering to bid for the 2022 Scottsdale Auction may do so here.
To purchase tickets to the event, click here, and VIP packages are available here. Join Barrett-Jackson’s online conversation on Facebook, Twitter, Instagram and YouTube #BarrettJackson
About The Barrett-Jackson Auction Company
Established in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson, The World’s Greatest Collector Car Auctions, is the leader in collector car auctions and automotive lifestyle events, which include authentic automobilia auctions and the sale of private collections. Welcoming over 500,000 attendees per year, Barrett-Jackson produces live collector car auctions in Scottsdale, Arizona; Palm Beach, Florida; Las Vegas, Nevada and Houston, Texas where thousands of the most sought-after, unique and valuable automobiles cross the block in front of a global audience. With broadcast partner A+E Networks, Barrett-Jackson features live television coverage of their events on FYI and The HISTORY Channel, as well as all the cars, all the time via their produced livestream on Barrett-Jackson.com. Barrett-Jackson also endorses a one-of-a-kind collector car insurance for collector vehicles and other valued belongings. For more information about Barrett-Jackson, visit www.barrett-jackson.com, or call 480-421-6694.
About Karma Automotive
Karma Automotive, founded in 2014, is a southern California based producer of luxury electric vehicles. Headquartered in Irvine, California with a production facility located in Moreno Valley, Karma sells vehicles via its dealer network in North America, Europe, South America and the Middle East. Karma’s Innovation and Customization Center, which opened in 2019 offers world-class customization, and manufacturing services along with electrification platforms.
Karma’s flagship vehicle, the Revero® GT, Green Car Journal’s 2018 and 2020 Luxury Green Car of the Year™, is an electric vehicle powered by dual electric motors that embodies Karma’s goal of offering leading technology with a luxury experience. Every Karma vehicle is created with unparalleled individual care and craftsmanship
In February 2021, the company announced a new name and pricing structure for a family of vehicles in 2021, called the GS-6 Series, which includes the GS-6 series hybrid, extended range electric vehicle (EREV) along with Karma’s first-ever battery electric (BEV) luxury sedan called the GSe-6. The updated pricing make Karma vehicles much more attainable and will open the market to a larger group of potential customers.