Paid media grows your business through pay-per-click (PPC) advertising. Because your clients are unique, it’s important that we find the right online advertising approach for you. We’ll use a combination of display, video and re-targeting ads for maximum exposure. And while we’re great at developing paid media campaigns, we’ll combine your online advertising program with your earned and owned media. That way we’ll be more likely to touch your customers at each critical point along their decision making process. So not only can we develop an effective paid media program for you, we’ll make sure we integrate a mix of:
- Paid media
- Earned media
- Owned media
Paid Media
We’ll use a mix of PPC, display and retargeting ad buys to promote your content and drive traffic to your online properties. We also pride ourselves in maximizing our clients’ ad budgets – big and small.
Earned Media
We can increase your online word of mouth, which includes mentions, shares, re-posts, reviews, recommendations, or content picked up by 3rd party sites with strategic, meaningful content.
Owned Media
Owned media includes all of the web properties that you own, like your website, blogs or Facebook page. We’ll make sure your paid media matches the content strategy for your owned media.
Retargeting Ads
We’ll motivate your website visitors to come back with retargeting ads. Retargeting ads keep track of people who visit your site and displays your retargeting ads to them as they visit other sites online.
Display Ads
We’ll create click-worthy display ads, which can include banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video.
Video Ads
We love online videos – and so do your customers! Video ads are an exciting and interactive way to engage your customers on your website, YouTube and across the web.