Public Relations is a critical component of your marketing program. It’s what we’ll use to manage your company’s reputation. But good PR is more than just a publicity stunt (although that helps). It includes a regular flow of information from your company through news releases, media relations and press conferences.

We’ll use the following to start (or enhance) your public relations campaign:

  • Develop your position statement
  • Define your publicity / editorial objectives
  • Identify the markets you want to target
  • Develop story ideas (BTW, we’re experts at this!)
  • Pitch your story
  • Follow up with journalists…relentlessly

Strategy

There’s no such thing as a one-size-fits-all PR campaign. To shape the public’s opinion of your company we’ll research your market, define your goals and pitch your story for editorial coverage.

Media Relations

We moderate the communication between you and media outlets like newspapers, magazines and broadcast stations to get you favorable, timely and widespread news coverage.

News Release Writing

We write new releases to help generate editorial coverage of your company. Following AP Style guidelines, your news releases will be clear, impactful and news worthy.

News Release Distribution

We’ll distribute your news release to the right journalist via a target press list that we create in house. Or, we’ll distribute it via a national service, like BusinessWire, for broader coverage.

Press List Development

Sending your news and information to the right media outlets is critical. We develop press lists that target the right journalists who will be most interested in your news stories.

Press Conferences

We create interesting and timely content that lands editorial and national coverage for our clients. This includes on-site interviews and scheduled press events.