TimePiece 2023: Taking our Clients to New Heights

As the TimePiece Public Relations & Marketing team rolls into an action packed 2024, we wanted to take a moment to reflect on a few highlights from 2023. It was a year that showcased several ways we help our clients, through public relations, event management, general marketing, digital design, and business development.

For long-time client Shelby American, TPRM created the Shelby Centennial Celebration campaign last year, which resulted in unprecedented publicity. The occasion was the 100th anniversary of Carroll Shelby’s birth in 1923, and we used that theme to launch four different Centennial Edition Shelby vehicles, limited editions that all sold out quickly. We created a successful Centennial marketing campaign that benefitted every division of the Shelby corporation, from licensing to car making to merchandise sales and the official Team Shelby club.

The Centennial campaign was embraced worldwide, with events that celebrated Carroll and the companies and organizations he created. It helped The Carroll Shelby Foundation raise more money than ever before. The Mustang Club of America and Shelby American Auto Club also joined in the celebration, which helped connect the clubs and grow the community.

One of the highlights of the Centennial celebration was the Goodwood Revival in West Sussex, England. Goodwood is considered the most exclusive and important automotive celebration in the world. Each year, they honor a person or marque. We pitched the idea of honoring Carroll Shelby to the Duke of Richmond, and he made the decision to honor Carroll at Goodwood for the Centennial Celebration.

We had unprecedented access at Goodwood. The Duke even bought the crew Cowboy hats for a group photo on the grid. We had an incredible collection of cars on display, one of the most impressive collections of Shelby vehicles anywhere. Members of the Shelby family attended, including Carroll’s Grandson Aaron, along with members of the Ford family, including Edsel Ford. In a wonderful benefit for our client, the Goodwood Estate chose to honor Carroll Shelby without a sponsorship arrangement.

The Goodwood Revival celebrates racing legends, but our work for Ford Motor Company was aimed squarely at the upcoming generations. TimePiece created the Ford Youth Initiative as a way for the automaker to encourage and inspire youth to pursue careers in the automotive industry. We planned and managed four separate Ford Youth Initiative events in 2023 that incorporated guest speakers, hot lap rides, and hands-on displays, at Barrett-Jackson Scottsdale and Palm Beach, the Carlisle All-Ford Nationals, and Mrytle Beach Mustang Week. Our work with the Ford Youth Initiative Included bringing in partners like Shelby and Legacy EV, and then getting the events themselves to partner with us.

Our client Legacy EV is a pioneer in the electric vehicle conversion business, offering both complete EV powertrain packages and technician training. Through the synergies we cultivate, we introduced Legacy EV to Shelby American and helped them land a consulting arrangement with Shelby. We also integrated them into the Ford Youth Initiative, which is helping them make inroads at FoMoCo. We facilitated introductions between Legacy EV and the College of Southern Nevada and the Carroll Shelby Automotive Program at Northeast Texas Community College. One school has adopted Legacy EV’s educational training program into their curriculum, and the other is assembling funding to do the same.

For our client Gateway Bronco, manufacturer of high-end resto-mod vintage Ford Broncos, we coordinated the vehicle launch of their new $400,000+ LUXE-GT edition, the most elite series of classic Broncos in history, garnering worldwide publicity in the process. We organized and ran the media launch event in Big Sur, California, which included celebrities such as Top Gear host Adam Ferrara and Trans Am racing champion Tommy Kendall and attracted media outlets such as The Robb Report. Following the launch we conducted a media tour in Southern California, which attracted coverage from lifestyle and automotive outlets including ABC7 Los Angeles and Hot Rod magazine.

TimePiece continued its well established relationship with The Energy Professionals Association (TEPA) in 2023. From its beginning as a statewide trade association based in Texas to the national organization it is today, with a presence in every retail energy market in the country, TimePiece has been with them every step of the way. We’ve helped them with membership, events, and brand identity. Everything that touches TEPA as a brand, we do it. At their events we’ll emcee, create signs, posters and badges, write talking points for sponsors, create sponsorship decks and make power point presentations. The retail energy market is growing by leaps and bounds, and legislation and policy initiatives to preserve retail energy markets was a big component of what we did for TEPA in 2023.

TimePiece was able to service a wide variety of industries in 2023. Our client Augie Bones is making fast inroads into the billion dollar pet care industry with their line of sustainable, biodegradable bones for dogs. TimePiece was able to start at the ground level with them by establishing the company’s branding and designing an e-commerce-friendly website for servicing wholesale and retail markets. We also worked with a security company from the ground up that is brokering technology personnel plans for school districts. We set up the client’s website and created marketing collateral materials.

There was much to be thankful for in 2023, and we took great satisfaction in helping our clients grow and reach new markets. We can’t wait to see what 2024 brings.