Top 4 underused social media platforms

We get it: Facebook is comfortable. But especially if your target audience is closer to the Generation Z era, drop Facebook and explore a little. The worst that can happen is you decide to go back to Mark Zuckerberg’s masterpiece.

There is a whole untapped audience source that could contain potential clients, consumers or network-able individuals. The phrase is true: You can’t knock it ‘til you try it. These are our top 4 underused, up-and-coming social media platforms to try out.

Snapchat: We’re sure you’ve heard of the little yellow ghost, but have you thought about using it for client publicity? This 10 second and under photo/video sharing app is perfect for quick visuals at an event to reel in journalists and potential attendees. But be careful: Snapchat is addicting and before long, you’ll have 100 day streaks with your followers and personalized filters.

Phhhoto: In GIF central, one “h” just isn’t enough. At Phhhoto, it’s true: triple the “h”, triple the impact. This is a more casual yet spunky space to share moving pictures and spread client recognition in a noticeable, unique way.  

Slack: Slack will be the first to tell you that NASA uses their services. It’d be safe to say they consider their app “out of this world.” Take a leap of faith and test out this is untapped, fresh take on a group messaging app aimed at simplifying team communication.

Periscope: Periscope allows you to see the world through someone else’s perspective – literally. This top-of-the-line video experience is a more interactive method to hosting virtual meetings, webinars and presentations that allows your followers to comment and ask questions. Periscope believes in harnessing FOMO (Fear Of Missing Out) for the betterment of your business.   

If you are feeling overwhelmed and wondering how to keep up with posting to all your social media, Buffer allows you to schedule and share posts to all your platforms in one fail swoop.

All-in-all, using creative and under-the-radar platforms gives your company an edge over all the others. Keeping up with the times sets your clients apart in a way that LinkedIn and Facebook do not. So when thinking about mysterious and potential social media, instead of asking yourself “why?”, ask yourself “why not?”